Author: Alexander Sadowski


Newly Redesigned Business Data Analytics Major Announced

The School of Business is pleased to announce the newly redesigned Business Data Analytics undergraduate major, currently known as Business and Technology, which is offered at UConn’s regional campuses. The redesigned major was officially approved by the Provost’s Office on February 10, 2014, after being unanimously approved by the business school’s faculty body earlier in the month. Continue Reading


John Fodor Named 2012-13 Outstanding Alumnus

John FodorStorrs, CT – John Fodor ’85, executive vice president, sales & distribution, The Capital Group/American Funds, has been named the 2012-2013 Outstanding Alumnus for his exceptional support of the Marketing Department, including the recent establishment of the Fodor Family Scholarship Fund. Fodor, an ’85 graduate of the College of Liberal Arts and Sciences and varsity-letter football player (receiver and safety) wanted to align his commitment to both academics and athletics through this endowment. The Fodor Family Scholarship will be awarded annually to varsity student-athletes pursuing a minor or certificate in Professional Sales through the Program of Sales Leadership, who have a demonstrated financial need, and who are engaged in a University community service or community outreach program.

In a recent conversation, John Fodor offered, “I wish they had this program when I was at UConn. In all my years in business, I have seen that those that have the ability to ‘sell’ themselves, which can present, motivate and persuade others, achieve the most success in their careers. This holds true across all vocations, not just professional salespeople. An accountant, marketer, really anyone who aspires to lead an organization needs to master these skills. The unique experiences and skills gained through the UConn Program for Sales Leadership will enable graduates to be more marketable in today’s competitive job market, and prove invaluable as they venture out in the business world. Who wouldn’t want to help support that?”

At American Funds, John is responsible for broad distribution efforts, including Non-U.S. Retail, Separately Managed Accounts, Insurance, and a host of other Capital Group solutions. Prior to joining American Funds in 1993, he was a senior account supervisor for CIGNA Group Pension. John is a member of the Financial Industry Regulatory Authority; he sits on the Board of several charitable organizations, including The Foundation for Financial Planning, an industry group committed to delivering pro bono financial planning to those in need.

John lives in Southborough, MA with his wife, Sally, and their two daughters, Sarah and Jessica.


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Professor Jain, Recipient of 2013 AMA Global Marketing Award, Retires

Professor JainProfessor Subhash C. Jain received the 2013 Significant Contributions to Global Marketing Award, honored by the Global Marketing Special Interest Group (SIG) of the American Marketing Association for his preeminent contributions advancement of global marketing and thought. The award ceremony occurred during the American Marketing Association 2013 Summer Educators’ Conference in Boston.

Professor Jain joined the faculty at the University of Connecticut in 1976,after completing graduate work at the University of Oregon, Stanford University, and the University of Rajasthan, India. He has served, with distinction, as Professor of Marketing and Department Head of the Marketing Department. Since 1995, Dr. Jain was Director of the UConn CIBER(except in 1999),and also served as Director of the GE Capital Global Learning Center, School of Business. His teaching, consulting, and research activities included marketing strategy and multinational marketing. Dr. Jain is the author of more than 100 publications, including articles in Journal of Marketing Research, Journal of Marketing, Journal of International Marketing, Journal of Economic Abstracts, Long Range Planning, Journal of Applied Psychology, and Columbia Journal of World Business. He is the author of several books, including Marketing Planning and Strategy, 9th edition (South-Western), International Marketing Management, 7th edition (South-Western), Export Strategy (Quorum Books), and Market Evolution in Developing Countries (Haworth Press).

Dr. Jain has served on the Editorial Review Board of the Journal of Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science, and a number of other international journals. He is an active member of a number of professional organizations, including the American Marketing Association and the Academy of International Business. In addition to the American Marketing Association’s Global Marketing Special Interest Group’s 2013 Significant Contributions to Global Marketing Award, he has been honored by the Swiss Management Association for his life-long achievements. Dr. Jain has presented seminars in the United States and abroad, and has frequently served as a consultant to foreign government agencies on their trade problems, as well as to organizations such as Xerox Corporation, General Electric, GATT (now WTO), and United Technologies Corporation.

Dr. Jain has been active in the community as a Treasurer of the Mansfield Democratic Party, and has served on the Boards of the World Affairs Council of Connecticut and Windham Hospital. In 2005, he was appointed as a member of the Connecticut District Export Council by the Secretary of Commerce. In 2006, Dr. Jain was honored by Governor Jodi Rell as a worthy immigrant to the U.S. and a fine representative of the State of Connecticut.

Professor Frank Franzak, Secretary of the Global Marketing SIG, Virginia Commonwealth University; Robin Coulter, Department Head; Subhash Jain, Former Director of CIBER.


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Josh Lagan, Marketing Analyst, Receives BIG Initiative Award

BIG Initiative AwardJoshua Lagan ’14, one of the Top 10 Student Sports Business Leaders in the country, received the BIG Initiative Award at the Michigan Sports Business Conference(MSBC)in October. Joshua has worked with ESPN as a Statistics Analyst and at MasterCard as a Marketing Analyst. In addition, Joshua is the co-founder of SportsBusinessU, a website dedicated to creating a community for current and future sports business professionals. Among his other accolades, Joshua was named a “Rising Star in Sports Business” by SportsNetworker and a “Thirty under 30” winner by Sports Launch. Joshua plans to follow his passions for strategy development, technology, innovation, and consulting.

Joshua Lagan ’14, third from left, receives the MSBC BIG Initiative award.


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MBAs Continue to Collect Competition Honors

For the second year in a row, UConn MBAs won first place in the APICS Northeast Supply Chain Business Case Competition held this year February 7-8, 2014 in Albany, NY.

The winning “Grand Champion” team, comprising Jaimin Bhatt ’15 MBAMohit Ganotra ’15 MBA, and Bhupender Singh ’15 MBA, will represent the Northeast District in APICS International Student Team Competition scheduled for October in New Orleans. Continue Reading


UConn’s CFA Research Challenge Team Advances to Americas Regional Competition

CFA Institute Research ChallengeHartford, CT – The CFA Institute Research Challenge is an annual global competition that provides university students with hands-on mentoring and intensive training in financial analysis. The Hartford CFA chapter hosted the local CFA Research Challenge competition for the first time this year. By participating in this competition, students gain real-world experience as they assume the role of a research analyst and are tested on their ability to value a stock, write an initiation-of-coverage report, and present their recommendations.

We are pleased to announce that with the assistance of the CFA Society Hartford Industry Mentor Leslie White and Finance Department Professor Michael Oancea, the CFA Research Challenge team representing the University of Connecticut School of Business was victorious in completing the research challenge for the local Hartford region and are moving on to the Americas Regonal finals in Denver this March. UConn’s CFA Research Challenge Team consists of the following MBA students: Kamran MomenzadehPornpong Lueang (Omo), Jon Singsen and Jeff Makray.

This global competition tests university students’ skills on equity research and valuation, investment report writing and presentation skills. The competition consists of a written investment research report on a single, publicly traded company and a 10 minute presentation to the judges. The winning team is selected based on the thoroughness of the equity analysis and full research report as well as the overall knowledge of the company. Last year, over 775 universities in 54 countries participated in this global challenge.

From Left to Right: Leslie White – CFA Industry Mentor, Kamran Momenzadeh, Pornpong (Omo) Lueang, John Singsen and Jeffrey Makray


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CEO Evolution

On January 29, 2014 more than 200 participants attended CEO Evolution, a panel discussion featuring four exceptional Connecticut CEOs discussing the challenges they’ve faced while leading their businesses through tremendous periods of growth.

Named after his column in the Business Journal, panel moderator Mark Fagan, managing partner of the Norwalk office of Citrin Cooperman, believes that CEOs should focus their attention on strategic activities versus tactical ones, adding that the success of a company is heavily weighed on a CEO’s understanding of the business, anticipation of changes and strategic thinking.

Roundtable panelists featured Linda McMahon, co-founder and former CEO of WWE in Stamford; Austin McChord, founder and CEO of Datto in Norwalk; Paul Senecal, partner of United Services of America, in Bridgeport; and John Votto, president and CEO of the Hospital for Special Care in New Britain.

In addition to emphasizing hard work and dedication as traits for success, all four panelists stressed the importance of hiring qualified staff and allowing them to do their jobs so that the CEO can devote all efforts toward keeping their business on track.

Held at UConn Stamford, the event was hosted by the School of Business and Citrin Cooperman.


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Innovation Quest (iQ) Kickoff Workshop

Do you want the chance to win $15,000? Do you have an idea that you would like to see made into a business? If so, check-out Innovation Quest (iQ)!

The iQ Program fosters creativity, innovation and entrepreneurship across campus. Students who have new ideas for a product or service can compete for cash prizes up to $15,000 to make their idea into a reality. Past successes include Macroscopic Solutions, PartsTech, Secor Water, and Sobrio.

The kickoff workshop will be held on Tuesday, February 11th in Gentry 131 at 7pm. Free Pizza will be served!

Join our Facebook group (Innovation Quest- UConn) to Sign-up for the Feb. 11th Workshop!

If you have any questions please email us at iQ@uconn.edu.

See you there!

The UConn iQ Team

www.innovationquest.org/uconn

http://facebook.com/groups/uconniq


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Marketing Department Newsletter, Winter 2014

Greetings!

Marketing Department NewsletterAs 2014 enters with the BIG CHILL, we are excited to share news from Fall 2013!

On the faculty front, we bid farewell to Subhash Jain, who received the American Marketing Association’s 2013 Significant Contributions to Global Marketing Award, and retired in December. We welcomed three scholars with expertise in digital marketing and analytics. Jane Gu, Ph.D, works in digital marketing and distribution channels; Jane is teaching New Media Marketing Strategies. David Norton, Ph.D., is a recent graduate from University of South Carolina’s Darla Moore School of Business; Dr. Norton’s research focuses on consumer behavior in the digital marketing environment; he is teaching Introduction to Marketing Management. Hee Mok Park, Ph.D., a recent graduate of the University of Michigan’s Ross School of Business, focuses on empirical modeling of marketing problems, and will be teaching Marketing and Data Analytics.

Our students continue to make us proud! Josh Lagan ’14 was named one of the Top 10 Student Sports Business Leaders, Caitlin Taylor ’14 shares her internship experiences in marketing and social media, and Pi Sigma Epsilon, our sales and marketing fraternity, hosted the 2013 Northeast Regional Conference!

Our alumni continue to be important partners! John Fodor, Executive Vice President of American Funds Distributors, Inc., Capital Research Management Company, was named our 2012-13 Outstanding Alumnus. John is our keynote speaker at the Department’s Student and Alumni Networking Reception on February 10(register at uconn.biz/mktg2014). We hope to see you there! We greatly appreciate the creation of scholarship funds for our students and gifts to the Marketing and Business Law Endowment for Excellence.

Each newsletter highlights contributions of our faculty. Please read more about Bill Ross award winning article, “Individual Differences in Brand Schematicity” and Robin Coulter’s recent work on the effects of automatic color preference on consumer choice. At the 2013 American Business Law Conference, our Business Law faculty were revered, “their research, teaching, and service to the academy makes the UConn business law faculty one of the most prominent cohorts in the discipline,” and Mark DeAngelis was again honored as one of four national Master Teacher finalists for the Charles M. Hewitt Master Teacher Competition.

Our best wishes for a happy and healthy 2014!

Best regards,

Robin Coulter

Robin Coulter
Department Head
Professor of Marketing
Marketing Department


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Dates Confirmed, Sponsors Return for Second Geno Auriemma UConn Leadership Conference

Geno Auriemma Leadership ConferenceThe University of Connecticut is pleased to announce the dates for the 2014 Geno Auriemma UConn Leadership Conference (http://genoleadership.uconn.edu) – October 22-23. The conference will once again be held at the Mohegan Sun Convention Center in Uncasville, Connecticut.

“After an extremely successful inaugural conference in 2013, I am very excited to be partnering with the UConn School of Business again to bring leadership insights to business leaders throughout the region,” said UConn Women’s Basketball Coach Geno Auriemma.Continue Reading