Stock Prices Affected by NFL Game Outcomes

KCBS – Ever wonder what the payoff is—other than increased name recognition—for those companies that pay millions of dollars to put their name on a sports facility?  New research has found that those companies and their investors can reap rewards or suffer losses depending upon the outcomes of the high interest games in those stadiums.

For a closer look, KCBS chats with Assaf Eisdorfer, associate professor of finance at the University of Connecticut School of Business: